The search engine optimization services world has drastically changed since the implementation of Google’s mighty algorithm changes. Panda sought to raise good, interesting and informative content from the mire of shoddy SEO company practices and Penguin soon followed to clean up the remaining messes left by shady blackhat tricks that had built up over the previous years. The targeted result was to provide a pleasant and enjoyable user experience that had before suffered at the hands of these practices before Panda and Penguin arrived on the scene.
In this writing, we will focus on five link-building local marketing strategies that can help your website ranking, but are still approved under the watchful eye of Google’s Penguin algorithms.
1. Ensure You Link to Inner Pages
Backlinks solely to your homepage will catch the eye of Penguin every time. Of course, your homepage is important and should be linked to often. However, the inner pages of your website is generally where the meaty content lies and SEO services backlinks should be provided to these sources as well.
When you post interesting articles, blogs, or videos to your inner pages, be sure to direct traffic to these as well as your homepage. You can also force more visits to your inner pages by supplying keywords that specifically deal with the subject matter of those pages. SEO services that provide a good balance of homepage versus inner pages are what Google is looking for.
Supply Links to Good Content
The above point is only valid if the content you are providing links for is of high quality. You do not want to send visitors to pages that have poor content, have a lot of grammatical errors, are stuffed with cloddy keywords, have been duplicated from other sites, are fluffy and uninformative, etc.
Google has made content king even over keywords. If you link to poor content then you are certain to get nailed by either Penguin or Panda and the results aren’t pleasant.
Mix Up Your Anchor Texts
Another SEO services practice that ruffles the Penguin’s feathers is the same key phrase being used for all your texts, titles, et al as well as all the people linking to you. This on-site/off-site over-optimization used to be one of those “acceptable” practices that was easy and got a lot of links in the past, but under the new rules you’ll get pecked by the Penguin.
Therefore, to raise your ratings and stay away from the pecking Penguin, you need to mix up your anchor text. Not only use a variety of anchor text for your site, but allow those linking to you to create their own anchor texts naturally when doing so. Don’t force the issue.
Go for the Gold of Quality
Many people get caught up in producing numbers. However, this can get you into trouble with Google’s Penguin. Again, in the past, it was an acceptable SEO services practice to seek out 50 backlinks from other sites. The problem with going for the numbers is that many of these sites are probably poor and on Penguin’s chopping block so if you link to them under the new guidelines, you’ll get whacked too.
It is far better to ensure that you have five or ten links to good quality sites than to try and play the numbers game. Under Penguin’s eye, going for quality links gets you the golden egg of reward.
Ensure You Are Being Social
Last, but definitely not least, make sure you are utilizing social media sites. Social media has grown into an SEO services phenomenon that can get you crazy amounts of backlinks to your homepage and internal pages. If you are not tapping into the power of the people then you are totally missing the meaning of SEO services and what the whole ball of wax is about.
Therefore, when you create a new post, blog, video, etc, be sure to add a link to it on every social media site you can. All those Follows, Likes, Retweets, and +1s add up to produce a cash cow. Google in particular has developed their +1 program to directly acknowledge each click as an endorsement of your page. The more of those precious +1s you get, the higher your Google ranking soars.
Apply these Penguin approved link-building local marketing strategies and watch your page rankings improve.