When hiring a company to help you with your online marketing it's important to hire an agency that has enough confidence and swagger to offer you an ironclad seo services guarantee on the work they propose doing for you.
If an Search Engine Optimization agency isn't willing to put their money where their mouth is then it's a pretty safe bet you should take a pass on working with them until they are willing to back up their talk with their own money before you give them any of your own.
When you work with our team of professionals if your page is not ranked on the first page of Google's search results pages for your campaign keywords within the first three months of your campaign, we will continue to service your project at full capacity at no additional charge. If your campaign reaches six months of age and still does not achieve its First Page results, we will refund 100% of your payment for the first three months.
That's an ironclad guarantee you can count on.
There's also a few other items you should be aware of when comparing one . Rather than list them all out we'll let Stoney deGeyter break them down for you. The excerpt below is from his latest blog post.
Comparing SEOs is sometimes as difficult as comparing beef enchiladas made with a red sauce to chicken enchiladas with a cream sauce. I mean, they are both from the enchilada family and probably pretty tasty, but there can only be one winner!
Where was I going with this? Oh right, comparing SEOs. In essence, all SEOs are there to do the same thing, but they come in a lot of different flavors. Depending on what meat and sauce each uses, you could end up with something that completely disagrees with you.
Thankfully, there are a few tell-tale signals that your SEO may give your site a bit of indigestion. Here are a few things you might want to look for. If you spot them, run away, run away!
7 Search Engine Optimization Red Flags
The SEO's website advertises MSN, Ask.com or AltaVista as search engines they will get you ranked on.
Any search engine optimization that notes these search engines as ones they'll target are selling you something, and it doesn't smell like search engine optimization. The fact is, there is no "MSN" search engine (Microsoft's old MSN changed to "Bing" years ago), Ask.com, the 4th most used search engine, captures around 3% of the total search market, and AltaVista hasn't really been a viable search engine for over a decade!
In reality, there are two search engines that matter: Google and Bing. You can throw Yahoo in there for good measure since they get around 15% of the search volume, but they are just pulling from Bing and putting their own spin on the results. Together, Yahoo and Bing cover about 30% of the marketshare to Google's 70%.
The search engine optimization advertizes their search engine and/or directory submission services.
Any kind of mass submission to search engines or directories are signs of search engine optimization circa 1998. In web years, that's like 150-year-old search engine optimization! Aside from Pay-Per-Click (which doesn't require submission) and Google's new pay-to-be-included merchant results, if your site is designed to be found, it will be. Period. Submitting to search engines is a wasted exercise. There is a reason Google doesn't even have an option for submitting to them.
As for directories, most directories have very little, if any, searcher value. That means your submissions are like passing gas in the wind. You might get a whiff of it for a second but it's gone just as fast!
Their main search engine optimization service is "optimizing meta tags."
Your page title tags withstanding, there is very little "tag" optimization that can be done that can be considered effective search engine optimization. While optimizing your page title tags is one of the most important aspects of search engine optimization, it cannot be done outside of having performed your keyword research. Without keyword research, any optimization performed on your title tag is for naught.
Your meta description tag is useful for what's displayed in the search results (not actual rankings). The keyword meta tag is all but completely useless to the search engines and likely isn't worth the time it's taking me to type this right now.
Understanding that all Search Engine Optimization companies are not created equal will help save you a lot of grief in the long run. So make sure to click the link above to see the rest of Stoney's post to learn what the rest of the red flags are you should avoid when hiring a seo agency. While you're on his blog make sure to let him know what you think of his post!