A lot of talk is taking place amongst SEO Service companies discussing how a site's bounce rates effect it's rankings in the SERPS. After running thousands of successful campaigns for clients we tend to agree that the bouince rate of a site does play a significant role in how well it ranks.
But like everything else there are a lot of xfactors that come in to play that you may not be aware of. The excerpt posted below touches on some of these factors and has some pretty darn good information to boot.
So check it out and let us knopw what you think of it.
What is the significance of Bounce?
In case you have a high bounce rate, do you start pulling your hair and get paranoid? Not everyone coming to your site is going to make a purchase or convert to your goals.
Consider the following fact, your website has good SEO and therefore a visitor comes and lands on the relevant page gets the contact details or a phone number or downloads a PDF file from your site and exits. This does not count as a bounce although the visitor still visited only one page on your website.
The point is you have to consider the context of the bounce rate.
For example there is a doctor’s website. Patients often search for the Doctor’s name, land on a page that has the doctor’s information, look up information, make a note of phone number, and hours and exit the landing page. Now this is a bounce in the classical sense, but the website provided all the information the patient wanted on the landing page itself.
Typically some people have short attention spans. Getting them on the doctors site and out of the doctor’s site still provided an essential service.
Now the key to consider is a doctor has several types of patients: existing patients, prospective patients, new patients, serious patients, and ordinary or routine care patients. For the existing patients this bounce rate was good, but for a prospective patients it will be considered bad as the patient did not explore the site further.
Now if we factor in the source. The source was a search for a specific doctor and action. Couple this information with the landing page and you will have a profile of the patient who wasn’t looking to seek treatment, come to the emergency for treatment or attend a counseling session.
Let’s consider another scenario of a group of potential patients. The patients have already learnt about the doctor’s expertise via a email, yet they came back to the landing page and checked some information.
It is noticed that bounce rate spikes up on special occasions. For example the future patients will save the email or bookmark the webpage and come back again to check the doctor’s timing before coming to the clinic or visit the landing page to get the address or directions. Now these cannot be considered bounces. Therefore to draw the conclusion that the marketing campaign failed is wrong....More at Relationship between Context and Bounce Rates ... - SEO Services
At times we catch ourselves checking our bounce rates even more than we do our site rankings. It's something you need to keep an eye on for sure. As always if you have any questions on this topic or any other for that matter we are available via the telephone number you see listed in the top right hanbd corner of this page. So don't be shy about giving us a call.